--- title: AurumNova - Our Story description: AurumNova empowers organizations to build trustworthy AI relationships through innovative solutions, leveraging a diverse team with deep expertise in technology and collaboration. --- [Skip to content](https://aurumnova.com/our-story#main-content) [![AurumNova Logo (Horizontal)](https://aurumnova.com/hs-fs/hubfs/aurum_nova_logo_horz@0.5x-1.png?width=1812&height=348&name=aurum_nova_logo_horz@0.5x-1.png)](https://aurumnova.com/?hsLang=en) - [Overview](https://aurumnova.com/) - [Case Studies](https://aurumnova.com/case-studies) Show submenu for Case Studies - [Construction](https://aurumnova.com/case-study-construction) - [Aerospace](https://aurumnova.com/case-study-aerospace) - [Gaming](https://aurumnova.com/case-study-gaming) - [Research](https://aurumnova.com/case-study-research) - [Blog](https://aurumnova.com/blog) - [Our Story](https://aurumnova.com/our-story) Open main navigation Close main navigation - [Overview](https://aurumnova.com/) - [Case Studies](https://aurumnova.com/case-studies) Show submenu for Case Studies - [Construction](https://aurumnova.com/case-study-construction) - [Aerospace](https://aurumnova.com/case-study-aerospace) - [Gaming](https://aurumnova.com/case-study-gaming) - [Research](https://aurumnova.com/case-study-research) - [Blog](https://aurumnova.com/blog) - [Our Story](https://aurumnova.com/our-story) - [Contact Us](https://aurumnova.com/contact-us) [Contact Us](https://aurumnova.com/contact-us?hsLang=en) # Our Story *"Some people never think outside the box because they’ve never been in one. Labeled misfits, deviants, diehards, they’ve spent decades mastering their craft—finding joy in doing exactly what they do best.* *What do we do best at Aurum Nova?* *We help organizations build a genuine relationship with AI—a relationship founded on trust, driven by teamwork, and proven by productivity."* Daniel Sim Principal Consultant @AurumNova   ## Our Values ##### People First Technology is a tool for human triumph. We put people at the heart of every solution. ##### Ethics and Trust In a world awash with promises, our integrity shines. We trade in transparency and build trust. ##### Substance Over Style Forget the fluff. We believe in results that speak for themselves—clear, measurable, and unmistakably effective. ##### Focus on Passion The team covers each other so you can do what you love. Brilliance deserves undivided attention. ##### Data Whisperers We turn raw data into strategic insight with quiet confidence—revealing clarity in chaos. # Meet Our Team Our strength lies in the diversity and synergy of our team. We bring together deep enterprise AI expertise, innovative product leadership, and actionable business intelligence to drive transformative results for our clients. United by a shared passion for technology and collaboration, our team works seamlessly across diverse projects and industries to deliver exceptional solutions. ![IMG_1494_sq](https://aurumnova.com/hs-fs/hubfs/IMG_1494_sq.jpg?width=2000&height=2000&name=IMG_1494_sq.jpg "IMG_1494_sq") ### Daniel Sim ##### Principal & Lead Data Scientist ###### London, UK Daniel is the visionary behind AurumNova. With 20 years in tech and a decade with industry leaders like King, Sony, and Elsevier, he crafts scalable, ROI-focused AI solutions that redefine business performance. Daniel’s unique approach fuses deep technical expertise with a hands-on engineering mindset, exemplified by his work on the acclaimed MECO Rocket Simulator. His leadership drives innovative AI strategies and inspires a culture of creativity and cross-disciplinary collaboration. ![Photo of Tatiana Labkovitch](https://aurumnova.com/hs-fs/hubfs/1679917151362.jpeg?width=800&height=800&name=1679917151362.jpeg "Photo of Tatiana Labkovitch") ### Tatiana Labkovitch ##### Product Manager & Live Services ###### London, UK Tatiana brings over 15 years of product leadership experience from world-class studios and leading tech firms. With a proven track record in delivering high-impact live services and scalable backend platforms, she ensures project execution with precision and user-centric insight. Tatiana excels in aligning cross-functional teams and driving product innovation through agile methodologies because she is known for her transparent, trust-based leadership. ![Photo of Adriel Tey](https://aurumnova.com/hs-fs/hubfs/adriel-headshot-cleaned-1.png?width=398&height=398&name=adriel-headshot-cleaned-1.png "Photo of Adriel Tey") ### Adriel Tey ##### Business Intelligence & Data Research ###### New York, USA Adriel has 11 years of experience as a business intelligence specialist passionate about turning complex data into actionable insights. At Gartner, he honed his expertise in quantitative market research and digital commerce, and now he leverages these skills at AurumNova to empower decision-makers. His analytical rigor and innovative approach help uncover competitive intelligence that drives strategic growth, making him a vital collaborator in our mission to deliver transformative digital solutions. ## Connect With Us At AurumNova, we build genuine relationships with AI—founded on trust, driven by teamwork, and proven by productivity. Join us in redefining what’s possible in your industry and experience the power of strategic innovation. [Contact Us](https://aurumnova.com/contact-us?hsLang=en) --- [![AurumNova Logo (Horizontal)](https://aurumnova.com/hs-fs/hubfs/aurum_nova_logo_horz@0.5x-1.png?width=1812&height=348&name=aurum_nova_logo_horz@0.5x-1.png "AurumNova Logo (Horizontal)")](https://aurumnova.com?hsLang=en) 30 Churchill Place, London, E14 5RE, United Kingdom AurumNova is a trading name of Loren Aerospace Ltd (Company No. 14563299) - [Overview](https://aurumnova.com) - [Case Studies](https://aurumnova.com/case-studies) - [Construction](https://aurumnova.com/case-study-construction) - [Aerospace](https://aurumnova.com/case-study-aerospace) - [Gaming](https://aurumnova.com/case-study-gaming) - [Research](https://aurumnova.com/case-study-research) - [Blog](https://aurumnova.com/blog) - [Our Story](https://aurumnova.com/our-story) - [Privacy Policy](https://aurumnova.com/privacy) Copyright © 2025, AurumNova