Our Story
"Some people never think outside the box because they’ve never been in one. Labeled misfits, deviants, diehards, they’ve spent decades mastering their craft—finding joy in doing exactly what they do best.
What do we do best at Aurum Nova?
We help organizations build a genuine relationship with AI—a relationship founded on trust, driven by teamwork, and proven by productivity."
Daniel Sim
Principal Consultant @AurumNova
Our Values
People First
Technology is a tool for human triumph. We put people at the heart of every solution.
Ethics and Trust
In a world awash with promises, our integrity shines. We trade in transparency and build trust.
Substance Over Style
Forget the fluff. We believe in results that speak for themselves—clear, measurable, and unmistakably effective.
Focus on Passion
The team covers each other so you can do what you love. Brilliance deserves undivided attention.
Data Whisperers
We turn raw data into strategic insight with quiet confidence—revealing clarity in chaos.
Meet Our Team
Our strength lies in the diversity and synergy of our team. We bring together deep enterprise AI expertise, innovative product leadership, and actionable business intelligence to drive transformative results for our clients. United by a shared passion for technology and collaboration, our team works seamlessly across diverse projects and industries to deliver exceptional solutions.
Daniel Sim
Principal & Lead Data Scientist
London, UK
Daniel is the visionary behind AurumNova. With 20 years in tech and a decade with industry leaders like King, Sony, and Elsevier, he crafts scalable, ROI-focused AI solutions that redefine business performance. Daniel’s unique approach fuses deep technical expertise with a hands-on engineering mindset, exemplified by his work on the acclaimed MECO Rocket Simulator. His leadership drives innovative AI strategies and inspires a culture of creativity and cross-disciplinary collaboration.
Tatiana Labkovitch
Product Manager & Live Services
London, UK
Tatiana brings over 15 years of product leadership experience from world-class studios and leading tech firms. With a proven track record in delivering high-impact live services and scalable backend platforms, she ensures project execution with precision and user-centric insight. Tatiana excels in aligning cross-functional teams and driving product innovation through agile methodologies because she is known for her transparent, trust-based leadership.
Adriel Tey
Business Intelligence & Data Research
New York, USA
Adriel has 11 years of experience as a business intelligence specialist passionate about turning complex data into actionable insights. At Gartner, he honed his expertise in quantitative market research and digital commerce, and now he leverages these skills at AurumNova to empower decision-makers. His analytical rigor and innovative approach help uncover competitive intelligence that drives strategic growth, making him a vital collaborator in our mission to deliver transformative digital solutions.
Connect With Us
At AurumNova, we build genuine relationships with AI—founded on trust, driven by teamwork, and proven by productivity. Join us in redefining what’s possible in your industry and experience the power of strategic innovation.